Tag Archives: Marketing

Affiliate Marketing Internet Industry

Entrepreneurs and opportunists all over have been

looking for new and original methods to get money

away from the bigger industries, and earn their

share of the profits. with many industries

shutting their doors, there is already one in

existence that creates large volumes of money for

people everywhere – affiliate marketing.

Affiliate marketing programs work by rewarding

website owners for hosting materials and products

on their site. The affiliates are then paid on a

commission basis, as neither party pays anything

to one another during the initial transaction.

Instead, the affiliates are paid as and when they

manage to attract new customers to the primary

site.

Affiliate marketing is one of the best and most

successful online advertising opportunities. It’s

a program that runs on simplicity and efficiency,

although in a way that works extremely well for

both parties involved.

The industry of affiliate marketing is a cost

effective way for small and large companies to

reach out and expand their influences. Instead of

being restricted to one website, large companies

can get noticed on hundreds of sites – and normally

even thousands.

On the other hand, the affiliate industry is also

a thriving source for income for millions.

Affiliates have been reaping the rewards of huge

financial profits and the popularity that the

industry provides.

Single affiliates can earn anywhere from 35% and

below of the money generated by each customer

they produce. With this type of revenue lasting

for the entire lifetime of the site, an affiliate

has virtually unlimited earning potential.

Unlike other online industries, there are no

specific requirements to become an affiliate

marketer. There are no strings attached, or any

tricks, which is why millions of people are turning

to affiliate marketing to make their income on the

The Different Types Of Affiliate Marketing

Affiliate marketing programs has never been as popular before as it is today. Why? There can be a number of reasons. The most probable reason, however, could be the fact that the benefits of affiliate marketing have become clearer to a lot of people now than they were before.

Today, both the merchants and the affiliates can see clearly that affiliate marketing can work for both of them. The merchant sees affiliate marketing today as the chance to advertise their products at a lower cost. The affiliates, on the other hand, sees affiliate marketing as an easy way of earning profits online by doing what they like most, and that is by creating websites.

Just as the popularity of affiliate marketing has shifted into greater heights, so has the people’s outlook about it changed. No longer is affiliate marketing considered today as an alternative method for the merchant to advertise his products, or as a source of additional income for the affiliates. For merchants and affiliates alike, affiliate marketing is now considered as a main source of profits and revenues.

So the question now is what type of affiliate marketing will work best for you? Are all affiliate marketing programs the same? Are the benefits the same? Or are there affiliate marketing programs that work better than the others?

There are actually different types or classes of affiliate marketing, and the number of types will depend on how one will classify them. The most basic affiliate marketing programs, however, falls under two categories: pay-per-click (PPC), and pay-per-performance (PPP).

• Pay Per Click (PPC)

PPC is the most popular type of affiliate marketing for affiliates with small websites, and probably the easiest way for them to earn money. In this affiliate marketing type, the merchant pays his affiliate whenever a visitor is referred to his site, that is whenever someone clicks through the merchant’s banner or text ads. The affiliate gets paid a certain amount even if the visitor he referred does not purchase anything from the merchant’s site. However, typical fees for PPC affiliate programs are small, usually not exceeding a dollar for every click.

• Pay Per Performance (PPP)

PPP affiliate marketing is the most popular among merchant and is also the most lucrative type for the affiliates. In this type of affiliate program, the merchant only pays the affiliate whenever his referral translates into an action—that is whenever the visitor he has referred actually buys something from the merchant’s site or when the visitor becomes a lead. This means a lot of savings for the merchant. On the other hand, it becomes the most lucrative type for the dedicated affiliate, for commissions in PPP affiliate marketing usually comes in the range of 15% to 20% of the actual product sales.

Pay-per-performance affiliate marketing can be further classified into two popular types: pay-per-sales (PPS) and pay-per-lead (PPL).

o Pay Per Sale (PPS)

In a pay-per-sale type of affiliate marketing, the merchants pay the affiliate a certain fee whenever the visitor he has referred to the merchant’s site actually buys something from the merchant’s site. Affiliates are often paid on commission basis, although other merchants would opt to pay a fixed fee. But no matter what the basis of the fee is, it is generally higher than the fee paid to affiliates in a pay-per-click affiliate program.

o Pay Per Lead (PPL)

The pay-per-lead type of affiliate marketing is a slight variation of the PPS type and is often used by insurance and finance companies and other companies who rely on leads for their company to grow. In this type of affiliate marketing, the affiliate is paid whenever the visitor he referred to the merchant’s site fills up an application form or any similar form related to the business of the company. Compensation for this type of affiliate marketing is based on a fixed fee whose rates approximate that of the fixed fee in the PPS type.

Aside from these three specific types of affiliate marketing, a lot of other affiliate marketing types exist. If the classification is based on the depth of the affiliate network, it can be classified as single-tier, two-tier, and multi-tier affiliate marketing. There is also another type of affiliate marketing that pays the affiliate each time the customer he has referred purchases something from the merchant’s site.

• Single-Tier, Two-Tier, and Multi-Tier Affiliate Marketing

These types of affiliate marketing are based on the different levels or tiers in the affiliate network by which payments are made. In a single-tier affiliate marketing program, the affiliates are only paid based on the direct sales or traffic he has referred to the merchant. All the previously mentioned affiliate marketing types (i.e. PPS< PPL, and PPC) fall under the single-tier classification.

• In two-tier affiliate marketing programs, the affiliate is not only paid for the direct traffic or sales that he refers to the merchant’s site, but also on every traffic or sales referred by various other affiliates who joined the affiliate program through his recommendation. Multi-tier affiliate marketing works the same way, although the affiliate gets additional commission for a wider number of affiliates in different tiers in the affiliate network.

• Residual Income Affiliate Marketing

In residual income affiliate marketing, the affiliate gets paid not only once for every customer he has referred to the merchant’s site. Rather, the affiliate is also paid whenever the customer he has referred returns to the site and purchase another product. Compensation for such type of affiliate marketing is based on either sales percentage commission or fixed fee basis.

The different affiliate marketing types would virtually work differently for merchants and affiliates alike, and each would generally have their own list of benefits. Which type of affiliate marketing will work best for you? It is not really for me to tell. Rather, it is for you to choose which type of affiliate marketing program will suit your needs and characteristics best.

What Affiliate Marketing Mentors to Follow, and Why?

Affiliate marketing has been in the Internet industry for quite sometime now and it is among the most popular tools used by many online entrepreneurs today. It is a great option for those who want to put up an online business quickly and cheaply. However, there is still a large number of the population who knows a little or even nothing about it. And most of the people who have just discovered this business usually assume that they can easily make big bucks out of it. Well, they’re definitely wrong.

To be successful in affiliate marketing business is not an easy task and it will never happen overnight. It’s just like an ongoing assignment where you need to find out and try various advertising strategies and tactics. This may even require you to sign-up with numerous affiliate programs just to determine which merchants performs well.

Another misconception that affiliates have ‘bout this kind of business is that they expect to gain more if they place about 20 affiliated banners on just one niche. Well it will not really work the way you think it would because once your site is flooded with too many banners, it will look like a link farm and visitors won’t be interested and won’t even bother clicking on any of those banners. So if you really want to promote several affiliate programs in your website, make sure that they jive with the theme and topic of the rest of the content on your niche. Bear in mind that three or four affiliated links in your site are enough, depending on the size of the web page.

There are also some who think that if they add affiliate materials to their site, they can receive sales right away. Maybe they just don’t know that affiliate marketing is all about advertising. If there’s no traffic coming to your site, how can you expect to get any sales? Remember that the more you advertise your affiliate link or the site where the affiliate links are placed, the more clickthru’s these links are likely to receive.

If you want to be involved or you’ve already joined an affiliate program, but you have the above misconceptions regarding affiliate marketing, then, you might need a mentor to help you figure out where to start and what to do in order to succeed.

In the dictionary, the word mentor is defined as a wise and trusted teacher or counselor. Usually, these persons are experts in the field they are into. They can give expert advice and guidance as well as supervision to another person. So when we say affiliate marketing mentors, they are experienced counselors that have made affiliate marketing their specialty. Affiliate marketing mentors can be those persons that have already been successful in affiliate marketing and are always willing to share their experienced-based knowledge from the viewpoint of both the affiliates and the web merchants. And that’s the reason why we come up with this page. It is aimed to give you the stuffs that affiliate mentors should possess and follow and why do they need these things.

Of course, it is good for an affiliate marketing mentor to know and apply some theories and generalities regarding your business but there’s nothing more helpful and effective than telling the client what works today and what are the things that could probably work in the future and if the trend changes. As a mentor, you should be one of the sources of knowledge for your client and the first one to teach them on how to generate more affiliate income. You too, need to be knowledgeable and equipped with the keys to success for affiliate marketers as well as for merchants. And you should guide your clients as they try to do the things that can help boost their profit because once they do well in that business, it can be counted as one of your great achievements. This also makes you a successful mentor.

There are some articles on affiliate marketing that says, in order to be triumphant in affiliate marketing business, you need to encompass and develop these traits: persistence, patience and thirst for knowledge. And as a mentor, it is your job to help your clients take in these traits within themselves. Once they’ve already developed the abovementioned character, it’ll be very easy for you to explain to them that attaining success in affiliate marketing requires sweat, blood and of course, hefty time commitment. These traits will also teach them not to give up.

Moreover, before you train your client to be proficient in search engine optimization, link exchanges, email marketing, newsletter marketing, reciprocal exchanges and advertising in forums, you should first become expert on these fields. They will surely find it hard to learn these things alone and without supervision from the one who knows best. So make sure that you are knowledgeable on these things before you accept any invitation to be a mentor. Yes, being a mentor is way harder than succeeding in affiliate marketing but this task is very rewarding especially if your client become victorious. The failure of your client is your failure too so you must do your very best to be able to bring your client on the road to success. Again, it is never an easy task and there’s nothing you can do about it. After all, that’s what affiliate marketing mentors are for.

Creating Multiple Streams of Affiliate Marketing Income

Have you ever heard or read the phrase “multiple streams of income” before? Do you know what this phrase means? For many businessmen, creating multiple streams of income online or offline is one way of securing themselves as well as their businesses in the future. They also believe that it can also save them from the so-called famine effect in the business industry. Once you are engaged in affiliate marketing business, it is advisable if you have multiple streams of affiliate marketing income so that if one of those income streams vanished, it will not upset you the way losing your sole stream would. If you depend on just one source of income and this single stream has been downsized or has lain off, you’ll surely find yourself bankrupted and hopeless. Try to ask the most successful online entrepreneurs, and you’ll discover that they have established multiple streams of online income.

There is a businessman that said and attested that the very first step you must take in creating multiple streams of income is to assess or evaluate your resources. Start by assessing yourself first. Jot down your answers to the following questions: What are the talents, abilities, strength and gears that you possess? Are you gifted with excellent and creative writing skills? Can you do well at sales? Are you good in communicating with people? Are you born with an artistic skill or unique ability that other people don’t have? Through this, you can determine the kind of business where can possibly excel.

Next, look around and write down you assets and physical resources such as computer, color printer, scanner, digital camera, cell phone, CD or DVD burner. Write these all down because it can be used as a resource. Consider also your friends and family. Find out what do they possess that you have access to. Remember that no man is an island. You can use the talents, abilities, knowledge and resources of everyone you know.

That’s basically the initial step if you want to create multiple income streams. But if you’re already a webmaster or a site owner, you definitely have an edge. Why don’t you join affiliate marketing business to help you gain extra income out of your own website?

Being involved in affiliate marketing is one of the most desirable ways to make multiple sources of income. It is because affiliate marketing programs come in various shapes and forms. There are a large number of affiliate marketing programs that you can sign on with and start gaining bucks right away. In affiliate marketing, you can make money by promoting and reselling your affiliate products and by recruiting new affiliates. What’s good about this is that you can find widest array of training materials that can enhance your marketing abilities. In affiliate marketing, you can be sure that there are genuine products to promote and sell and there is real income to make.

Either part time or full time, being an affiliate marketer is an excellent way to create multiple income streams by means of promoting products and services from web merchants. Here, you can get affiliate commission without investing big bucks in making your own product and without worrying about book keeping, customer support and ecommerce. All you have to do is to promote and resell the products and services in your site and pass on potential customer’s the merchant’s site.

In affiliate marketing, it is advisable to promote more merchants in your site so that your visitors will have variety of destinations to choose from. Using multiple merchants in the same site or niche means only one thing – you have multiple streams of affiliate income. There is absolutely nothing wrong with this business strategy because this is one of the best ways to protect your business and expanding your horizons. Through this, you can be assured that you won’t experience crisis if ever one of your web merchants closed his/her program.

However, you should choose only those affiliate programs that interest you so that you can effectively advertise and promote them. Don’t ever be tempted into signing up for numerous affiliate programs in the hope that one of them will bring income. Select wisely and don’t be engaged in selling products you know nothing about. Go with the stuff that jives with your enthusiasm; your passion can capture your client by the nose and guide him/her to your affiliate link.

You should also work hard to make your multiple streams of income more stable. You can do this by embracing some strategies and tactics and by developing within yourself, some traits that can help you become successful in any kind of business such as patience, persistence and thirst for knowledge.

Lastly, just remember the adage that says “Don’t put all your eggs in one basket.” So that if one of them is lost, you can still have some to make omelets. And what do these eggs have to do with multiple streams of affiliate income? Well, it goes without saying that the more streams of income you possess, the bigger and better your money lake becomes.

5 Qualities For Affiliate Marketing

More and more people these days are turning to one

of the most popular businesses around – the business

of affiliate marketing. In this business, there are

no bosses, deadlines to meet, or piles of work that

have to be finished by the end of the day. In

order to succeed, you only need the necessary

tools.

There are basically five things you can’t do without

if you want to make it in the business of affiliate

marketing. Below, you’ll find each quality you’ll

need.

1. Desire to learn

The first quality you must possess is the desire

to learn, coupled with the willingness to be

trained. Treading through unfamiliar territory

is tough indeed, especially if your lacking the

right knowledge. This is a combination of the right

frame of mind, coupled with a strong work ethic.

When starting out, you’ll need to be willing to

keep your eyes and ears open, using the experience

of others to learn more as you go.

2. Invest time and effort

The second quality you must have is the willingness

to invest time and effort in helping your business

grow, even if you don’t see immediate results. Even

though weeks may pass without hearing good news,

it’s very important for anyone who wants to get

their foot in the business world.

3. Determination

The third quality you’ll need is determination. If

you want to make it in the world of affiliate

marketing, you must possess to push yourself

forward. The ability to push yourself to greater

heights will determine what type of future you have.

4. Discipline

The fourth quality is self discipline. If you

teach yourself to work everyday with all of your

heart and soul, you’ll be that much closer to

reaching your goals and making your dreams come true.

5. Optimism

The last quality you must have is optimism. Bad

attitudes should never discourage an affiliate

marketer from pursuing their dreams in order to

make life better for themselves or anyone around

them.

The attitude you have towards the business should

always be good, because you’ll have to realize that

you’re the captain of your ship and your the one

steering it towards destiny.

If you put the above tips to good use, you’ll go

farther than you ever thought possible in the world

of affiliate marketing. You’ll need these qualities

to succeed, as affiliate marketing can be a cutting

edge career. With the above qualities, you’ll do

just fine in the industry.

E-Commerce And Affiliate Marketing

The creation of the internet and the mass production

of computers in the late 80′s changed everyone’s

lives forever. Now, everyone has the potential to

be their own boss whether you are a stay home mom

or a manual laborer.

All you need to do is search on Google for business

opportunities and it will bring up more than you

could ever imagine. Even though you may think it’s

easy to make a living on the internet, it actually

requires a firm business plan and a lot of hard

work.

You can run an online business with your current

job, and your potential market is a lot bigger than

the average stores.

The first thing you’ll need to decide is the type

of business that’s right for you, then research

the market. The possible business choices open to

you are:

1. Affiliate programs

2. Adsense programs

3. Selling products

Affiliate programs will pay you a commission for

selling company products. You’ll have no contact

with the customer, as all you do is provide sales

leads to the company of whom you have to be an

affiliate for.

Adsense programs are where you take an existing

website you own of a particular subject then add

contexual adverts from Google’s adsense program.

When someone clicks on an advert you’ll receive a

few cents.

The final method is selling products. You’ll build

a website with a shopping cart then give as many

details as possible about the products. When

customers buy products, you’ll receive pay based

on what you sell and how many.

When it all comes down to it, you’ll need to set

up a business and web site to get the most from

E-Commerce or affiliate marketing. It’ll take a

lot of hard work and dedication – although it’ll

prove to be well worth it.

Growing Your Affiliate Marketing Business

Affiliate marketing is a very popular business on the

internet that involves a partnership between a merchant

and one or more affiliates. The affiliate will

advertise or promote the merchant’s products and

services free until a customer makes a purchase.

Once a purchase has been made, a portion of the profit

received by the merchant from the customer will be

given to the affiliate. For this very reason, the

relationship between the affiliate and the merchant

is also known as revenue sharing partnership.

Affiliate marketing has also been recognized as the

best way for merchants to sell more products on

the internet as well as webmasters or affiliates to

gain income with their own website. This is

where the affiliate can make really good money.

Sience it’s already a widespread business, you’ll

need to work hard to make your site stand out

from the crowd. No matter if you are an affiliate,

affiliate network, or merchant, you’ll need to

discover some secrets that will lead you to

success.

If your an affiliate, you’ll need to find out ways

to increase your pay or commission. To turn your

business into a success, you’ll need to manage

it the right way. Proper management will make

your business grow, making all the time and effort

well worth it.

To grow your affiliate marketing business, you’ll

need to advertise. The most common way is banners

and links, as they also help you to get paid with

your merchant. You can put them on your website,

although you should place them carefully as too

many on a single web page can be very annoying

and very confusing to potential customers.

Another way to make your business grow is by going

to chat rooms and message boards that relate to

the product you are reselling. This can be a

smart way to boost your income, you’ll meet many

different people. When you first start talking,

don’t try to see first, as you’ll have a better

chance becoming friends first.

You can also make yourself a free ebook with

advertisement tips and links to your affiliate

website. This can be a great resource for

potential customers, as it helps to demonstrate

your knowledge, as well as shows customers you

are there to help.

If you use the proper methods for advertising and

letting customers know about your affiliate

programs, you’ll be well on your way to making a

lot of extra money. Affiliate marketing is one

of the best ways to make money on the internet -

all it takes is dedication and commitment.

Building Affiliate Marketing Websites The Easy Way

There are some myths in affiliate marketing, which attract a lot of people to it believing they are true. First is they think managing an online business is easy and second, they think that one can make a fortune through online marketing in an instant. Probably not even 10% of those who are into affiliate marketing became rich overnight. There may be some who fortunately achieved overwhelming success in just a short span of time after setting up an affiliate program, but not a majority of them can confidently say they only had luck. Anyone who is successful in this kind of business would say he worked hard to get to where he is right now. Success in affiliate marketing takes time and hard work, but it’s worth it.

If you are planning to start an affiliate program, one of the things you have to consider is having your own website, not just an ordinary website but a professional looking one. How do you build an affiliate marketing website? What are the easy steps to build one? First, you must have already decided on the theme or niche of your website. It would be better if you already have an idea what products or services to promote as this would help you plan the design and lay-out of your web pages. The next thing to do is to choose a domain name and get it hosted. The domain name is a unique name used to label the actual address of your website on the Internet. In deciding what domain name to register, look into the type of products you are endorsing and the theme of your site. Having the right keywords in your domain name would give you better chances of drawing more visitors to your website. Also, choose a top level domain or extension, such as .com because it is more popular. In selecting your web host, consider the security of servers and up time guarantees.

Now, you can start creating your webpages. Don’t be disheartened when you know a little in this field. There are page generation tools and fast launch sites available online; you just have to search for them. Countless online sources could help you build an affiliate marketing website, though you might need time to study and learn the whole process. This is one of the reasons why your site or the products you are going to promote must match your interest. Building your marketing website for the first time would be a lot more fun if you know very well the theme of your site. If you don’t have time to make your own website, you can use templates or purchase readily available websites. The latter, however, is a more expensive option.

Creating an affiliate website on your own would be cheaper and more interesting. In the process of building your website, you may also increase your knowledge in Information Technology and the use of computers, softwares and the Internet. As you educate yourself in these fields, you are increasing your advantage against other affiliate marketers. It helps a lot, though, if you already know the basics in web page development like programming languages and graphics softwares because you can make your site extra corporate-looking, more convenient to use or easier to navigate. Furthermore, if you are knowledgeable and skillful in this area, you can already concentrate more on the content of the page rather than the design.

The key to draw visitors to your website is to have high quality content; thus, the next thing you must pay attention to in building your marketing website is this. There may be several other factors that contribute to the success of your affiliate marketing site, but a good content tops the list. This is precisely the reason why users choose to enter your site. They want to get information and so when they don’t find it, they would definitely go elsewhere. Write interesting articles related to your theme as this would make them frequent your site. If you have already looked for affiliate programs that complement your site, add links to the business sites and other very good informative sites. Links contribute to how well you will be listed in major search engines as well. Also, create pages for the products you are endorsing, but don’t just promote the products by putting hyped-up ads. Keep your readers interested by injecting lots of relevant and useful information. This would make them click the link to the business site and buy the product. Remember that no good content means no frequent visitors, no sales and ultimately, no commission.

Make your site simple yet not without a touch of class in order to make it appear more of a business website rather than a personal website. This would be pleasing to the eyes and more interesting to browse. To help you with the design, you can check some successful online stores to get an idea on how you can make your site look better. Make sure you don’t place too many banner ads since these could distract some site users; and thus, instead of clicking your ad, they might just leave your site and look for other interesting websites. After all, banner ads are not the only means of advertising your products. Now your website is complete, submit its URL to major search engines to increase your traffic.

Grow from where you started. Learn about use of keywords for search engine optimization and apply them in your content. Update your site regularly or add new webpages. Make sure to inform your prospects about the latest updates in your site. You can use newsletters to accomplish this. The Internet offers a huge source of information about just anything, make use of it. Continue to educate yourself on how to improve your website and soon you’ll find yourself successful in affiliate marketing.

Affiliate Marketing Program Pitfalls

Even though affiliate marketing is an excellent way

to earn money, there are several pitfalls that you’ll

need to be aware of. As long as people have been

earning money, people have also tried to figure out

how to earn more by doing a lot less.

All you need to do is a quick online search for

“work from home” or “making easy money”. You’ll

instantly find millions of websites, simply click

on a few and you’ll notice that they all start off

the same. You’ll see a guy with a big house and

a lot of money saying if you sign up, this could be

you – how far from the truth!

The only way you can earn a good, stable income is

to put in the hard work it takes. Before you join

any affiliate program, you need to do the proper

research. That’s one of the best benefits of the

internet – finding the information you need.

All you need to do is search for the name of the

affiliate program that your intested in, adding

the word scam to it and see what pops up. You

should also join some work from home forums, and

don’t be afraid to ask the right questions.

There are a few ways that you can tell what

program is most likely a scam. If a program

doesn’t tell you their compensation plan unless

you sign up, watch out. A lot of programs won’t

tell you what you’ll be doing unless you buy a

kit for a set price.

With any program, there should always be 100% free

disclosure. You’ll need to know what you are

going to be doing before you even start. If a

program doesn’t tell you what you are going to be

doing or if you have to pay money first, you

Search Engine Relationships To Marketing

The landscape of search engines have went through

some drastic changes over the years. Not only with

technology, but also with various partnerships

between the many different search companies as well.

You might be running your search engine queries on

a particular search engine, although who is actually

supplying the results – it could be a different

company altogether.

Below, is a list of the search engines that feed your

precious keywords:

Yahoo

Yahoo provides the primary search results for Yahoo

search, Alta Vista, and AllTheWeb, and receives paid

listings from Yahoo Search Marketing (formerly known

as Overture).

Google

Google provides the primary search engine results

to Google AOL Search and also Netscape. Google also

supplies paid listings to Lycos, Ask, Netscape, AOL

Search, and HotBot. It also supplies secondary

results to HotBot and receives it’s directory data

from DMOZ.

Lycos

Lycos receives the directory search results from

DMOZ, primary results from Ask, and paid listings

from Google Adwords.

Hotbot

Hotbot receives directory search results from DMOZ,

primary search results from Ask, and paid/secondary

results from Google Adwords.

Ask

Ask provides primary results to Ask, Hotbot, and

Lycos. It receives secondary search results from

Teoma and the directory results from DMOZ, with

paid listings from Google Adwords.

In relations to marketing, search engines can

provide anything you want to know. If someone is

looking for something, they normally refer to the

search engines. When they type it in, the highest

sites on the engines will show – which is normally

where the visitor will go.

By keeping good position on the search engines,

you’ll be near the first for visitors who are looking

for a certain product. You can make a lot of money

with search engines as well, if you know what you